Each session will take place live on Zoom from 10:00 AM–11:30 AM EST at 90 minutes. Please use intake form to let me know which schedule you’d like to sign up for.

Session 1: Defining Your Artistic Identity

Learn how to clarify your artistic identity, communicate your work more effectively, and define the audience most likely to connect with your practice.

This session explores artist positioning, emotional connection, audience psychology, and why trying to appeal to everyone often weakens your message.

You will leave with:
• A clearer artistic identity
• An artist positioning statement

Session 2: How to Find Art Collectors

Learn how to identify and study potential collectors in environments such as art fairs, gallery openings, pop-ups, and creative communities.

This session focuses on collector psychology behavior, observation techniques, and understanding how people emotionally engage with artwork in physical spaces.

You will leave with:

• Strategies for finding and identifying potential art collectors in real-world environments through behavior pattern observation
• Methods for engaging potential collectors naturally and gathering contact information after conversations, events, and sales
• A clearer understanding of demographics vs. psychographics and how both shape collector behavior
• Insight into different types of art collectors and which ones are most aligned with your work

Session 3: Growing Your Mailing List

Learn how to turn casual encounters into long-term collector relationships.

This session focuses on building an effective mailing list for artists, capturing contact information naturally, and following up in a way that feels authentic rather than transactional.

You will learn how to build trust, maintain engagement, and create a long-term audience development system through newsletters and collector communication.

You will leave with:

• Strategies for building a mailing list as an artist
• Follow-up and collector communication templates
• Technical guidance on setting up email tags and collector categories
• A relationship-building follow-up system for long-term collector engagement
• Newsletter ideas with different goals and calls to action

Session 4: Social Media Branding Strategy

Learn how to create a recognizable and consistent public presence across your social media, website, exhibitions, and written communication.

This session focuses on artist branding, consistency, audience recognition, and using social media intentionally to support your artistic career without sacrificing authenticity.

You will leave with:
• A stronger and more recognizable artist brand
• Social media and messaging strategies
• Greater understanding of how collectors discover and remember artists

Format

Each session is a live 90-minute Zoom workshop and includes:

• Guided teaching and practical career strategies
• Interactive exercises and audience-building frameworks
• Real-world examples and collector psychology insights
• A short mid-session break
• Live Q&A and discussion

Participants will also receive a all study materials from each session you signed up for. Enrollment is intentionally limited to maintain discussion quality and meaningful interaction.